USPS Operation Santa® Program

What if we could anonymously mail gifts to the 332,667 letters written to Santa?

Year
2024
CONTEXT
Contract
Responsibilities
/Prototyping /UX Design

Every year, thousands of families send letters to Santa at the North Pole. The USPS Operation Santa® program makes it possible for people to adopt and respond to these letters.

In 2024, I was brought in to join MRM’s design team when they were tasked with enhancing this experience by integrating Toys“R”Us as a seamless online shopping pathway—making it easier than ever for adopters to find, purchase, and deliver gifts.

View USPS Operation Santa® Site 2025